How Getting Your Personalized Domain Can Be a Boon to Your Business
For many would-be entrepreneurs, the best place to start a business is right at their very own homes and in a niche that they’re already experts in.
For example, you could be a piano teacher who provides lessons at your own home. Or you could be a sculptor, creating art masterpieces in the comfort of your basement. Perhaps you are a graphic artist, working freelance for advertising agencies in front of the TV. Or maybe you’re a writer, tapping away at the keyboard on your patio.
There is one challenge, however, that home-based entrepreneurs and businesses have to grapple with. Although some of them are lucky enough to coast by on their reputation and word-of-mouth, other businesses won’t have such an easy time marketing themselves, especially if their business is still new.
Some businessmen might be involved in a very specialized niche that isn’t necessarily all that popular in their local area, and it’s harder to promote things only by word-of-mouth. If you think your business can do with more of an edge over its other competitors, then it’s time for you to expand your business’s reach and make money online by getting your own personalized domain and website.
Doing exactly this is perhaps the best move you’ll make when you’re starting your home-based business. Just look at what happens when you launch your business and you’ve marked it with your own domain and website:
1. More Customers World Wide
Once you have a personal domain, you swing open a door that’s much wider for potential clients and customers to come through, and they’ll be coming from every corner of the planet.
To give you an idea of what you’re opening yourself to: there are over a BILLION internet users currently surfing the web from second to second. If only a fraction of that — say, .001% — made it to your site for a period of ten years, you would still get 10,000 people to check your products or services out. That’s an average of 3 potential customers a day!
As it stands, that’s probably the worst you can do. You stand to earn so much more if you sell products whose shipping details can be arranged electronically. All you need is a good courier service to lean on, and your products are good and ready to be sent off.
If your business doesn’t focus on product creation, there’s no reason why you shouldn’t give it a shot. For example, if you’re a chef, you can compile your best recipes and sell it on your blog as an eBook to earn more from your site.
2. Your Business Looks More Professional
Suddenly, from being the work-at-home mum, you’re a business owner. Or from being a freelance writer, you’re a professional writer. The moment you get you and your home business a website, you’ll not only feel more professional and established, but other potential customers will have a much better impression of your business. And image is everything.
3. Your Business Becomes 24 Hours
With your own domain and site as the hub of your business, you won’t have to close down shop day after day. Because the internet never ever goes to sleep, your shop is welcome to anyone at any time of the day. If you know what it feels like to be manning a store, then you’ll be relieved at how little time you have to spend on your site just to keep it running smoothly. You can even make money blogging by writing content on your site to help your clients know you and your products or services better, as well as putting up a few well-placed ads on your site.
4. Payment Can Be Made Online
Another big problem for home businesses is collecting payment. Well, perhaps ASKING for payment is what is hardest. But with your own website, you can set up a credit merchant account which will allow you to collect payments online. This may come at a slight cost, but it’ll be worth it, since you can now send e-mails instead of making the call!
Best of all, getting your own domain and putting up a website to complement your home business is not a costly move in any way. Both the domain and the site will cost you only around $10 a month, which is a steal if you think of how much your business will be earning for you in time.
It’s also gotten a whole lot simpler, and you no longer need technical knowledge to set up a website – its been dummy-proofed. Now everyday Joe has every chance of becoming Joe millionaire!