Using Backlinks to get Google Authority
OK, this is a big subject and I want to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:
Authority – basics
The more authority your site has the better you will rank on Google. Authority means that people trust you and your content. The good news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will “pass on” authority to your web pages. Another perfect example is Wikipedia as the entries here are largely contributed to by group of humans as opposed to a single person.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative web pages link to your web pages then you receive their authority and as far as Google is concerned you become more authoritative and so the trust in your content by Google goes up.
How Google pronounces what is and isn’t authoritative is confidential for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the methods that Google employs in its efforts to try and regulate probably the most significant technological resource of this period in history.
Backlinking methods you should avoid
In the same vein it’s worth my while stating some ‘black hat sources and methods of acquiring backlinks that Google not only dislikes but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of merit, the prime examples are:
- Paid backlinks – web sites where people buy and sell backlinks
- Comment spam – entries that have links on web pages that are just not related to the main content.
- Low quality and *duplicate content – ‘scraped’ or copied
- Fast growth – there are plenty of ways that this is achievable, Google isn’t dumb. Any sudden increase in the amount of backlinks is going to register on Google’s radar, especially if it’s a recently registered domain.
- Backlinks from villainous web pages – these are particularly destructive as you are guilty by association – need I say more.
*There is another factor where I may be on shakey ground, but key media properties appear to get a lot of authority and I have definitely found significant numbers of the same article over and over again on different portals with no penalties, I am still monitoring this, only as a percentage of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future post….
Web Design and Search Engine Optimization
As the Net has become complex, the various pro fields in the web marketplace have become more and more specialized. In each area there have been giant leaps in complexity, usability, design and technology.
Even only a few years back, there were relatively few separate specialties for people who work within the world of the Net. Nowadays there’s a huge multitude of ways folk can specialize online. These executives include :
Web designers,Information architects,Google Adwords campaign managers, various types of program and software engineers and last but not least, SEO services.
In my experience, most web designers nowadays do not even know the way to include search engine optimization in the sites that they design and build. There is sufficient proof of this ; it is visible simply each day by just looking at what is out there. Web sites that have either no or empty Meta tags no headline tags and in some cases no title tags! The most maddening part of this is that all these measures are so easy to include.
So where does that leave the buyer? It leaves them with a website that will no doubt look wonderful ; however the chances are that few will ever see it. Not to mention become clients of whatever service or product the site is offering. This looks to be particularly true in the case of sites that contain plenty of flash, it appears to be great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as pictures not text.
Therefore, when buying a site designer, be advised that though most will have the words ‘SEO’ or ‘Search Engine Optimisation‘ somewhere inside their marketing or sales material. Take the care of checking that they know what that suggests, many don’t. The way to take a look at it is to have a look at sites they have just completed – particularly their own. Check to determine if it has Meta tags like the keyword and description meta tag, check to determine if their title tags basically have something helpful in them not just ‘welcome to company XYZ website’.
These things are straightforward for anybody to check out. The title tag is easily plain to you as you open the site in your browser, you’ll see it on the very top of your screen. To check the other parts you will need to have a look at the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all of the code of the site, the meta tags should be near the top shortly after the the title tags.
ultimately, check to work out if the site has title tags. Between them should be the main title of the page, including the keywords that you need people to find your internet site with.
Article by Johnathon Black.
Search engine marketing – is it right for your business
Article by John Black
Search engine Optimization or SEO as it’s become known by, is an essential ingredient for any web site to succeed. However it can be extremely mystifying for website owners particularly for those new to the whole idea of selling on the internet. There are often 3 reactions the whole concept of SEO ;
1. Some feel that it’s a waste of time and that simply the act of putting a website on the internet is enough.
2. Some think that they can just do it all themselves and that there’s not much to it.
3. Many feel that it is unquestionably something that should be delegated to a professional and that their precious time is better used doing things for their businesses that they excel at.
All three views have merit, for some companies just having a website is sufficient. The sort of business that this would work for is one that is unlikely to have people hunting for their services online . For instance a private Chiropractic practice in a fairly small town.
In a touch bigger towns, depending on the quantity of competing companies have websites online, it may well be feasible to get great results by doing a small amount of promotion yourself.
For the majority getting it to work fine truly does require the services of a professional Search Engine Optimization expert.
Search engine optimisation is a field that’s continually changing and the systems and systems that have to be used to get good search engine visibility are also an ever changing phenomenon.
The great thing about using SEO services to get your site to rank highly in the search engines is that it is advertising that not only is working for you 24 hours a day, 7 days a week. It is a way of bringing in customers that are actively looking for what you are providing.
Consider the traditional kinds of advertising – paperspapers, mags, TV, local papers or radio. They are all a kind of shotgun approach, sending your advertising far and wide in the hope that your possible clients happen to be reading, watching or listening to them at precisely the right time.
While with search engine promoting it is simply possible with good SEO services and a well set up internet site, to put your offering directly in front of the people that have purposely looked for your service by typing it into a search engine.
Another great thing about using search engine optimisation to lift your business, is that it is measurable. Unlike more normal forms of advertising, it is entirely possible to track what quantity of people come to your internet site. Not only that you can tell where in the world they come from, which keyword phrase they used to find you, which search engine they came thru and how many came through each of the keywords.
with additional traditional advertising not only is it a shotgun approach, in most cases it’s not quantifiable and usually the costs concerned are extremely high.
For cutting edge SEO services at a fraction of the cost of other Search Engine Optimization services visit www.linxhurricane.com today
Search Engine Optimisation
Article by John Black
Search engine Optimization or SEO as it has become known by, is an essential ingredient for any web site to achieve success. However it can be very puzzling for website owners especially for those new to the entire concept of promoting on the web. There are usually 3 reactions the entire idea of SEO ;
1. Some feel that it’s a waste of your time and that simply the act of putting an internet site on the internet is enough.
2. Some believe that they can just do it all themselves and that there’s not much to it.
3. Many feel that it is unquestionably something that should be delegated to a professional and that their precious time is better spent doing things for their businesses that they excel at.
All 3 views have merit, for a few companies just having a website is enough. The sort of business that this would work for is one that is unlikely to have people looking for their services online . For instance a personal Chiropractic practice in a fairly little city.
In a touch larger towns, depending on the amount of competing companies have internet sites online, it may be feasible to get good results by doing a small amount of promotion yourself.
For the majority getting it to work well actually does need the services of a professional Search Engine Optimization consultant.
Search engine optimisation is a field that’s constantly changing and the systems and systems that need to be used to get good search engine visibility are also an ever changing phenomenon.
the great thing about using SEO services to get your website to rank highly in the search engines is that it is advertising that not only is working for you twenty four hours a day, seven days a week. It is a way of bringing in shoppers that are actively looking for what you are offering.
Consider the normal types of advertising – paperspapers, magazines, TV, local papers or radio. They’re all a sort of shotgun approach, sending your marketing far and wide in the hope that your potential customers happen to be reading, watching or listening to them at precisely the right time.
Whereas with search engine selling it is easily possible with good SEO services and a well set up site, to put your offering directly in front of the individuals that have purposely looked for your product or service by typing it into a search engine.
Another great thing about using search engine optimisation to lift your business, is that it is measurable. Unlike more standard forms of advertising, it is wholly possible to track what quantity of people come to your internet site. Not only that you can tell where in the world they come from, which keyword phrase they once found you, which search engine they came thru and how many came thru each of the keywords.
with additional traditional advertising not only is it a shotgun approach, usually it is not quantifiable and typically the costs concerned are very high.
For cutting edge SEO services at a fraction of the cost of other Search Engine Optimization services visit www.linxhurricane.com today
GET INTO THE DRIVING SEAT WITH SEO
What would we do without search engines.There is no denying that search engines are unbelievably powerful resources for everyone, from the man-in-the-street finding somewhere to have his camera repaired to a scientist searching for a cure for cancer.Search engines can also be used as a powerful marketing tool for an organisation’s website.
The most well-known search engine in the world, Google, started in 1997 as a search engine called ‘BackRub’ set up by two friends from Stanford Univesity, Larry Page and Sergey Brin.They took the name from the word ‘googol’ which is the mathematical term for the number 1 to the power of 100, because it was an apt descriptor of their system’s search capability. How right they were!
AOL research shows that a page1, position 1 ranking can deliver up to fourteen times more traffic than a position 10 ranking. Similarly, the iProspect Search Engine User Behaviour study (2006) showed that 62% of searchers will click on a first page link of search engine results. For any business, achieving a position one, page one ranking on search engines is the ultimate marketing prize. And that can be achieved through appropriate web design and search engine optimisation (SEO).
Search engine optimisation is the process through which high rankings in the free listing sections of search engines including Google, Yahoo and MSN are achieved.Essentially, SEO is driving website traffic to a particular website to achieve high rankings in search engines by building links to the website.The number of links is built up by establishing links internally within the website itself as well as external page links.
Appointing a well-established web design company is the first step to making the most of SEO opportunities.The environment is in a constant state of flux and extremely complex, so success is not instantaneous.The success of an SEO strategy lies in careful planning, implementation and evaluation.
GTP iCommerce has built a reputation as a leading Perth web design company which has proven success in SEO.Over the years, GTP has fine-tuned its SEO process that includes areas such as marketing objectives, market segmentation, keyword analysis and research, SEO copywriting, link building, traffic analysis and ongoing review.
MD of GTP iCommerce web design in Perth, Dale Carter, says identifying and targeting the best keywords and phrases used to search for a particular business is one of the most crucial aspects of an SEO programme. “It is surprising how many organizations don’t do this properly.Once the site has been designed and coded with the best keywords to make it search-engine friendly, it is important to then build links from other websites back to the original site. Websites gain traffic through these links, plus Google also recognizes these links in a positive way when it works out the rankings.It is important to build as many links as possible because Google uses a complex algorithm to rank sites,” he added.
A whole host of opportunities exist for building links from reciprocal links with other websites, links with web resources such as news feeds, newsletters, blogs, articles and downloads.
GTP iCommerce web design guarantees a page one search engine ranking for its clients’ websites using its proven search engine optimisation strategies. Now that’s better than a backrub!
Search Engine Optimisation and Web Designers
As the internet has become increasingly sophisticated, the various professional fields in the internet marketplace have become more and more specialized. In each area there have been massive leaps in complexity, usability, design and technology.
Even just a few years back, there were relatively few separate specialties for people who work within the arena of the internet. These days there is a vast multitude of ways in which people can specialize online. These professionals include:
Web designers,Information architects,Google Adwords campaign managers, various types of program and software developers and last but not least, SEO services.
In my experience, most web designers these days don’t even know how to include search engine optimization in the sites that they design and build. There is ample proof of this; it is visible easily every day by just taking a look at what is out there. Websites that have either no or empty Meta tags no headline tags and in some cases no title tags! The most frustrating part of this is that all of these measures are very easy to include.
So where does that leave the buyer? It leaves them with a website that will no doubt look fantastic; however the chances are that few will ever see it. Let alone become customers of whatever service or product the site is offering. This seems to be particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as images not text.
Therefore, when shopping for a website designer, be aware that though most will have the words ‘SEO’ or ‘Search Engine Optimisation‘ somewhere within their marketing or sales material. Many of them have no idea what it actually means, it is a good idea to check. The way to check it out is to look at sites they have already completed – particularly their own. Check to see if it has Meta tags such as the keyword and description meta tag, check to see if their title tags actually have something useful in them not just ‘welcome to company XYZ website’.
These things are very easy to check. The title tag is easily visible to you as you open the site in your browser, you will see it on the very top of your screen. To double check the other items you will need to view the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all the code of the site, the meta tags should be near the top just after the the title tags.
Lastly, check to see if the site has headline tags. Between them should be the main title of the page, including the keywords that you want people to find your site with.
Article by Johnathon Black
How to Find the Perfect SEO
Over recent years SEO has sometimes achieved itself a bad name this could be down to many reasons, but one of the main reasons was simply because there were a lot of cowboys in the industry who know how to sell themselves but not how to do the work.
An individual who is not very tech savvy SEO involves or what they should be looking out for. You may see numerous sites advertising that they have obtained top rankings, but what exactly for? What have these companies though really achieved in terms of rankings? Let us take a quick look at some of the important signs you may want to look out for when choosing someone to perform SEO on your site.
Previous Rankings
This is all important to look at, ask the business firm or person some of the rankings that they have previously achieved, if the 1st thing they come out with is something such as Go to the shop and buy widgets, then you know that they are not going to be able to accomplish large traffic and positions for you.
Where are They?
How did you actually find out about the firm or person? Do they actually have a website? If so where are they ranking. Are they solely just using PPC? I mean how can a site guarantee you Top rankings if they cant even get it for themselves?
Work Performed
Some people think SEO is some sort of secret, no it is not you should ask each and every person or company exactly what they are going to do and how they are going to do things. I mean a web design firm or company or development team would not try to hide anything so why should this be any different. Just keep your eyes open as there are many great SEO companies around.
Introduction To Google Page Rank And Alexa Rank
So, you’ve heard a few things about SEO and now you are trying to get some more Google SEO help on what it actually is and what your goals actually are.
Well, your central two objectives in SEO are to improve your pages ranking position in the search engine results pages(SERP's) and increase webpage traffic.
Google Page Rank symbolizes how eminent your page is compared to all other websites and Alexa Rank is how many visitors your site gets in comparison to all other sites on the Internet.
Your goal to get a high Google Pagerank (commonly refered to as PR) as well as a low Alexa Rank.What looking at these 2 measured elements does is offer you some hint of how good, or how badly, your website is doing in comparison to all other websites.
Lets get familiar with these two measures in a little more detail.
Understand Google PR?
The creators of Google, Larry Page and Sergey Brin, depict Google Page Rank as a tool intended to rank a website that is listed in the Google search index.
The Google Pagerank of a web page is given on a scale of 0-10.0 is the smallest possible rank for a page and conversely a 10 is the supreme score achievable.A high Google Pagerank is calculated by the quantity, value(PageRank) and relevance of pages that link to the site in question.
Once a website links to another web page, Google deem that to be a vote for the site in question and as a result of some importance.
There is a formula related to how Google Page Rank is computed but for the purposes of this article it is too indepth, nevertheless if you are interested in the theory behind Google Page Rank (PR) then a short search for Google will give fruitful.
Introduction to Alexa?
The Alexa score is different to Google PR; Alexa rank sites based solely on traffic volume to the site.
Alexa rank sites in descending order towards 1, where the most highly visited site on the Internet is given a rank of 1.
At this point in time the top three ranked websites (most visitors) on Alexa are:
- Yahoo
- Facebook.
Based on Alexa these 3 websites get the most traffic on the Internet.
Alexa Rankings vary from one to a 1,000,000,000.
Each web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other sites on the Internet.
For more information or to learn more about SEO, you should take one of many free seo training course available on internet.
Pulling Back The Curtains On Bings Ranking Formula
Bing is Microsofts new play toy search engine will adjust the means seo gurus attack SEO methods.
The arrival of MSN bing to the online community has created a enormous quantity of talk. The first thing that internet marketers want to inquire is to how to achieve a top positioning for their website on the final results page of the Microsoft Bing search engine.
To obtain a high placements on Microsoft, make certain to have a title of your webpage associates with the subject matter of your webpage. You should incorporate a hyperlink to authority website in your niche industry . Many internet consultants try to prevent linking out to auxiliary websites because they assume that their page rank will be reduce.
Be sure try to increase the amount of relevant content featured on your pagewebsite. To the biggest search providers, the amount of text on the page as a rule is not a immense constituent. However, Bing appreciates pages with at least three hundred words of text content.
Bing seems to prioritizes old domains as it largely looks at how long a domain name has been active for.This means that you ought to get hold of older domain names if you long to secure a high positions on Microsoft Bing.
You have to be certain the Microsoft Bings Robot is allowed to investigate your website and web pages and is not on a not allowed crawler list.
Make sure all of your web page addresses are static and easy to analyze. uniform resource locators that are elaborate or that adjust generally are problematic to rank resellers-heaven
Microsoft Bing has factors in common with alternative search engines such as yahoo, Bing has been improving in popularity over the last couple of months and that trend seems to be rising. Does this spell the end of Google reign of the search engine market who knows. resellers heaven bonus
Why Some People See SEO in a Risky Light
A vast amount of people begin to create websites and then literally get fed up after a few months, because the site has not taken off as they initially planned. I have seen a whole raft of people invest a huge amount of money in creating well planned sites that will blow you away.
They launch their site and then nothing happens they wait and wait and still nothing happens. So they start to read what they can do to promote their website. Then they stumble across SEO, read a few bits and then decide to hire someone.
But this is where it goes incorrectly for these people as a lot of first timers do not really have a hint about who to hire so they go for the inexpensive option. People that are offering SEO services cheap are doing it for a reason, most likely because they are new to the industry or do not have a clue what it is they are doing.
Personally I have experienced developers who do not have a clue what SEO is, I then explain it to them and the next thing I know is that they have chucked it onto their site and they are offering SEO services that they simply do not have a clue about.
People then buy these services and either end up being prohibited or paying money for no reason whatsoever. What what happens is that the webmaster gets fed up and closes his site, or takes one more punt at trying to find a better firm.
There are a huge amount of great SEO firms around but what the good ones now have to face is trying to convince these people what can be achieved from SEO and the overall benefits it will bring to the site and the whole business.
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